Associate Director of Enrollment

POSITION TITLE:  Associate Director of Enrollment Management
DEPARTMENT: Enrollment Management
Director of Enrollment Management
SUPERVISION EXERCISED: Assistant Director of Recruiting, Student Success Specialist, Admissions Specialist, Student Ambassadors, Student Employees

SUMMARY OF WORK:  The Associate Director provides vision, leadership, and implementation for enrollment services.  The Associate Director leads her/his team in providing students with a seamless integrated service experience that is efficient and effective in a manner that is student-centered and reflective of the College’s mission and values.  Under the supervision of the Director of Enrollment Management, this position works collaboratively with the Director of Financial Aid, the Registrar, members of the faculty, and the Athletics Department to create a shared commitment to enrollment goals and active participation in accomplishing the Colleges’ strategic initiatives.


Employees at Dawson Community College are required to demonstrate kindness, respect, integrity, professionalism, and caring regard. We adhere to the highest ethical standards in the fulfillment of our jobs, to honor the College and university policies and procedures and to promote the educational objectives of the institution. Respect creates an atmosphere conducive to learning. Respect, in this sense, is a minimum threshold for our interactions with each other. A higher threshold is a “caring regard” for the people with whom we work.

Professionalism at DCC includes being mindful of our actions when working with students, colleagues, co-workers and our community members. Respect and “caring regard” for those with whom we share the common purpose of serving students is a paramount value. Professionalism and respect for others is an expected part of DCC job performance.

Employees at Dawson Community College support and promote a positive image of Dawson Community College.


Nature of Work:  Serve our students, community and colleagues and articulate the value of the College’s residential, education experience to different types of people in large groups or individually. This position performs duties, which require attention to detail, accuracy, and timeliness. In addition to regular working hours, the Director will occasionally need to work evenings and weekends, conduct view days, travel in state for college tours, high school visits, and to visit with non-traditional prospective students and support counselors/career advisors. Position is responsible for an enrollment management budget and is accountable to the Vice President of Academics and Student Affairs. 

Personal Contacts: The Associate Director engages regularly with prospective students, parents, high school teachers and counselors, the Office of the Commissioner of Higher Educations and the Office of Public Instruction officials. Extensive contact with the local and regional media, including but not limited to television, radio and newspaper personnel.

Supervision Received:  The Associate Director reports to the Director of Enrollment.  Position follows annual Enrollment Management and Marketing Plans as directed by the President.

Supervision Exercised:  Provides supervision of enrollment management specialists, admissions specialist, student ambassadors, and departmental work study students. (Provide DCC information and scheduling for student ambassadors and work study students throughout the school year. During scheduled hours and as needed the student ambassadors provide information to prospective students through campus tours, phone calls, and physical help for all on campus recruiting and admissions functions. )

Essential Functions:  This position requires the ability to: communicate orally and in writing; read written material; adhere to written policies and procedures for all recruiting, and retention activities; decide how and where to spend the budgeted funds; assist in the production of press releases and public service announcements; recruit students; and coordinate college events.  Position must be physically able to operate a vehicle; flexibility to travel and be away from campus for up to three weeks at a time; sit and stand for long periods of time; carry advertising/recruiting materials weighing approximately 25 pounds; set up exhibits; move and haul advertising and recruiting displays; lift up to 30 pounds; fine motor skills for a computer and cameras; reach with hands and arms; perform finger and hand dexterity; use visual acuity; and be mobile. Employee must have a valid driver’s license and be able to drive for long periods of time during morning, day and after dark; and in all seasons of Montana’s weather.


  • Administer the departmental budget, including budget forecasting, planning and monitoring of expenditures.
  • Lead enrollment management team in communicating values, policies, and procedures; implement recruitment, orientation, training, coaching, counseling, and communication programs; plan, monitor, appraise and review team performance.
  • Responsible for the usage of emerging technologies as well as relevant applications of present systems in support of enrollment management and college relations.
  • Develop, implement, and evaluate innovative policies and procedures and ensure a strong communication plan in support of operations for all enrollment management aspects of the college’s recruitment, retention, and graduation efforts and initiatives integrating marketing, recruitment, outreach and follow up.
  • Work closely with the Director of Marketing in advertising and recruiting to prospective students, including communication distribution channels, website, marketing, public information and social media development.
  • Responsible for the maintenance of a departmental climate that promotes and supports innovation and improved services to students and the community. Serve as an internal resource to members of the college on matters related to enrollment management and college relations.
  • Deliver quality services to both internal and external constituents in a professional helpful and courteous manner. Review and resolve issues that student direct to the Coordinator’s office. 
  • Provide support to prospective and returning students in the enrollment services process by problem solving, improving services, and removing barriers.
  • Maintain an exceptional student-centered/customer service environment.
  • Perform other duties as assigned.

Recruiting and Admissions

  • Online Programs
  • Provide department-level long-term and day-to-day management of online courses and programs offered by the department, including scheduling of online offerings, management of online student enrollment, and online program marketing efforts.
  • Meet regularly with the Chair and the Departmental Program Committees to develop and revise responsive plans for the initiatives in online education, revise online curriculum, and course packaging to increase the number of online certificates, and degrees.
  • Establish administrative practices for tracking students, potential students, and instructors.

Dual Enrollment

  • Serve as the Montana Career Pathways (MCP) Coordinator, when DCC is awarded a MCP grant, by representing Dawson Community College in local, state, regional, and national events.
  • Expand the availability of career pathways for rural students across Eastern Montana. Facilitate collaborative partnerships amongst area high school teachers, counselors, school officials, administrations and DCC faculty and staff to develop programs of study and deliver coursework to high school schools seeking careers in technical fields.
  • Create and implement professional development trainings to educate area high school counselors, teachers, schools officials and administrators about MCP Pathways
  • Serve as the Dual Management Coordinator, in all aspects of dual enrollment recruitment, marketing, school and public information sessions, student briefings and career fairs (occasional night and weekends), as well as on-campus events in support of Enrollment Management.
  • Assist in coordinating with community college faculty and administrators the processes for credentialing dual enrollment teachers and for course approval.
  • Coordinate college placement testing in area high schools for prospective dual enrollment students. Work with Financial Aid and Business Services offices to ensure accurate reporting relating to student records, grade and attendance rosters, admissions and enrollment records.
  • Develop and foster positive relationships with high schools and counselors.
  • Meet with high school students on a regular basis by coordinating with the registrar and high schools to schedule dual enrollment classes and to register students, during each semester prior to registration deadlines.
  • Arrange dual enrollment meetings between high school and community college representatives and attend meetings to provide updates.
  • Develop and provide communication (brochures, websites, handouts, etc.) to high school students, parents, teachers, counselors and administrators about the dual enrollment program.


DCC values professionalism in its employees. The following attributes and behaviors are identified as examples of what is expected of an employee:


  • Adaptability – Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal effectively with frequent change, delays, or unexpected events.
  • Adheres to and maintains strict confidentiality with all fiscal, human and labor relation information.
  • Attendance – Is consistently at work and on time.
  • Business Acumen – Understands basic business practices.
  • Change Management – Communicates changes effectively.
  • Oral Communication – Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; Responds well to questions; Participates in meetings.
  • Written Communication – Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
  • Cost Consciousness – Works within approved budget; Develops and implements cost saving measures; Contributes to profits and revenue; Conserves organizational resources.
  • Customer Service – Manages difficult or emotional customer situations; Responds promptly to customer needs; Meets commitments.
  • Delegation – Delegates work assignments; Matches the responsibility to the person; Sets expectations and monitors delegated activities.
  • Dependability – Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments.
  • Initiative – Seeks increased responsibilities; Takes independent action.
  • Judgment – Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
  • Managing People – Includes staff planning, decision-making, facilitating and process improvement; Makes self-available to staff; Provides regular performance feedback; Develops subordinates’ skills and encourages growth; Improves processes, product and services.
  • Organizational Support – Follows policies and procedures; Completes administrative tasks correctly and on time; supports organization’s goals and values.
  • Planning/Organizing – Prioritizes and plans work activities; Uses time efficiently; Organizes or schedules other people and their tasks.
  • Problem Solving – Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions.
  • Professionalism – Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.
  • Quality Management – Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.
  • Quantity – Meets productivity Standards; Completes work in timely manner; Strives to increase productivity; Works effectively.
  • Safety and Security – Observes safety and security procedures; Uses equipment and materials properly.
  • Strategic Thinking – Develops strategies to achieve organizational goals; Adapts strategy to changing conditions.
  • Inclusion – Provides an environment that is inclusive of all students and supports underrepresented students.
  • Assessment – Assesses annual performance and works closely with the enrollment management team.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee.

Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

This institution is an equal opportunity provider.


The above knowledge, skills, and abilities are typically acquired through a combination of education and experience equivalent to:


The above knowledge, skills, and abilities are typically acquired through a combination of education and experience equivalent to:

  • Masters in Public Administration, Higher Education Administration, or a related field, with 3 years of enrollment management experience in community college
  • Excellent team leadership and management skills, including ability to motivate, build consensus, evaluate performance, and facilitate training and professional development.
  • Ability to Maintain sensitivity, understanding, and respect for a diverse academic environment, inclusive of students, faculty, and staff of varying social, economic, cultural, ideological, and ethnic backgrounds.
  • Demonstrated high quality oral and written communication skills.
  • Strong computer skills/technology skills including experience with web-based student services environments and student information systems. Ellucian Banner experience preferred.
  • Excellent sales experience and consumer relations background.
  • Ability to travel between campuses and work evening and weekends, as necessary.


  • Completed Dawson Community College application
  • Current resume
  • Cover Letter
  • Copies of college transcripts (original transcripts required, if hired)
  • Three professional references (names, email addresses, and phone numbers).


Human Resources Department

Posted in News